Teviot

Brand Identity

Minnesota United – The North is rising

We created an evolved visual identity and messaging platform, building upon the club’s existing badge and team colours. This was then applied to promotional materials across all channels, to build anticipation for the club’s promotion into the U.S. major league and the completion of their brand new stadium in Minneapolis. For easy ongoing roll-out, we packaged the concept for the internal club designers to incite a fan frenzy all over Minnesota.

Minnesota United campaign posters designed by Teviot.
Minnesota United campaign posters designed by Teviot.
Minnesota United tagline and player as a mural on side of building. Designed by Teviot.
Minnesota United campaign advertisements on train designed by Teviot.
Minnesota United website displayed on mobile phone. Designed by Teviot.

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