Brand Identity

Minnesota United – The North is rising

We created an evolved visual identity and messaging platform, building upon the club’s existing badge and team colours. This was then applied to promotional materials across all channels, to build anticipation for the club’s promotion into the U.S. major league and the completion of their brand new stadium in Minneapolis. For easy ongoing roll-out, we packaged the concept for the internal club designers to incite a fan frenzy all over Minnesota.

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